Akshay Kumar, the famous Bollywood star has been roped in as the Indian Ambassador of the Canadian Tourism Commission (CTC) to promote Canada as a premier four-season destination in India.
"We're thrilled that Akshay Kumar has agreed to be the CTC's Ambassador for India. Having a superstar like Akshay on board to boost Canada's profile within his country will help turn the spotlight on the extra-ordinary experiences that visitors can enjoy here." says Michele McKenzie, president and CEO of the CTC.
The alliance between the star and the CTC will include familiarization trips across Canada, which will be captured for local and Indian media in video and blog posts.
