The Philippine Travel Agencies Association (PTAA), a travel trade body in Philippines is keen to work closely with the Indian travel trade and tourism board to promote its country in India. Besides India, PTTA is also focusing on emerging tourist destinations like Middle East and China in order to enhance the visitor arrival figures of Philippines.
The Philippines tourism industry are focusing on new markets (India, China and Middle East, Japan and Australia) as the country recorded 10 % dip in revenue due to the European Union (EU) banning all flights of local airlines of Philippines to EU (effective from April 1, 2010). Philippines that was visited by 3 million people last year , boasts of famous tourist spots like Port Barton Coastline, Panglao Island, Manila, El Nido, Puerto Galera and many others.