
Men now usually wear kurtas only when they are at home or during any festive occasion. Women have also started wearing salwar kameez, a North-Indian attire, at home. They still wear sarees, in Gujarati style, mainly outside their home. Western attires are not very popular here, but are slowly picking up. The young generation is more inclined towards wearing western outfits, like jeans, skirts, etc. Still, the people of Gujarat are not fashion freaks, and do not give much importance to fashion brands.
Therefore, one can afford to be fashionable and stylish here, but not at the cost of decency. Gujaratis are conservative people who give high regard to simplicity and civility. It is better to keep this in mind while deciding what clothes to wear in the state. In summers, it is better to dress up in cottons, as the temperature is quite high in most of the places in Gujarat. In winters, the weather is quite pleasant but it is advised to carry light woolens. During monsoons, the temperature is quite high with high humidity in the air. Thus, wear comfortable loose clothes, preferably cottons.