Tourism Australia launched a new global tourism campaign on May 31st with the punch line–‘There’s nothing like Australia’ featuring personal holiday experience recommendations of the Australian people. The campaign that uses digital, print as well as broadcast media shows what makes Australia a distinctive place and why others should visit.
Andrew McEvoy, Managing Director, Tourism Australia said that at the heart of the campaign was a new online interactive map of Australia, featuring almost 30,000 images and stories submitted by the Australian people.
“Potential travellers around the world will be able to access this information using the latest interactive digital media technology at www.australia.com and www.nothinglikeaustralia.com to research and plan their trip to Australia.” McEnvoy added.
