Thai hotel chain Amari has planned to invest $44.1 million in Asia Pacific region by 2010. This decision has been reached as a part of its growth strategy, in key markets. The group, which manages 12 properties in key tourist destinations across Thailand - including Bangkok, Pattaya and Phuket, has now planned to have 40 more properties in Asia Pacific by 2018.
Amari Chief Executive Peter Henly said that the next few years would see many changes at the brand as well as the property level and they would continue to set new standards in modern Asian hospitality. He added that to maintain and develop their position in the hospitality industry of the present times and take the company forward; they needed to create a long term plan, which is being put into action.
Amari Hotels and Resorts is a Bangkok-based hotel management company. The company was founded in 1965 and is privately handled. The different properties of the group are situated in Bangkok, Pattaya, Samui, Phuket, Angkhang and Loei Province of Thailand. As part of their strategy, Amari will spend some $2 million in brand building across key markets in the world, including India, Britain, Hong Kong and Russia.
